Pengaruh Relationship Marketing, Kualitas Produk dan Variasi Produk Terhadap Keputusan Pembelian Produk Sepatu Sneakers Aerostreet di Shopee. (The Influence of Relationship Marketing, Product Quality and Product Variety on the Purchase Decision of Aerostreet Sneakers on Shopee).

Alfindy, Moh (2024) Pengaruh Relationship Marketing, Kualitas Produk dan Variasi Produk Terhadap Keputusan Pembelian Produk Sepatu Sneakers Aerostreet di Shopee. (The Influence of Relationship Marketing, Product Quality and Product Variety on the Purchase Decision of Aerostreet Sneakers on Shopee). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

	Text (ABSTRAK) ABSTRAK.pdf Download (1MB)
	Text (BAB I) BAB I.pdf Restricted to Repository staff only Download (355kB) | Request a copy
	Text (BAB II) BAB II.pdf Restricted to Repository staff only Download (394kB) | Request a copy
	Text (BAB III) BAB III.pdf Restricted to Repository staff only Download (220kB) | Request a copy
	Text (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (815kB) | Request a copy
	Text (BAB V) BAB V.pdf Restricted to Repository staff only Download (204kB) | Request a copy
	Text (LAMPIRAN) LAMPIRAN.pdf Download (908kB)
	Text (JURNAL) JURNAL.pdf Download (455kB)
	Text (JURNAL TURNITIN) JURNAL TURNITIN.pdf Download (147kB)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)

Abstract

Sneakers which were originally designed specifically for sports activities have undergone a transformation into a lifestyle and fashion element since the early 2000s. This trend was further strengthened in the 2010s with the emergence of high interest in sneakers limited edition sneakers and collaborations with renowned designers, making them high collectibles with high investment value that are in high demand among "sneakerheads". The development of sneakers in Indonesia is also influenced by popular culture such as music, movies, social media, as well as style icons such as artists, celebrities and influencers. In addition, healthy and active lifestyle trends are also driving the popularity of sneakers. To capitalize on this opportunity, local local sneakers manufacturers such as Aerostreet are implementing a relationship marketing strategy, improving product quality and product variety to influence consumers' purchasing decisions. consumer purchasing decisions. In this research, the method used is quantitative method with an associative method that aims to describe the object of research or research results through data or samples, object of research or research results through data or samples, the data collection technique used is questionnaire distribution. The daya collection technique used is the distribution of questionnaires. Method in This research uses multiple linear regression methods with a calculated F value value of 20.361 with a significance level of 0.000 which means <0,05. Then Relationship Marketing (X1), Product Quality (X2) and Product Variety (X3) Affect Purchasing Decisions (Y) of Sneakers Products Sneakers at Shopee.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Relationship Marketing, Product Quality, Product Variety, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HG Finance
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User:	1122000151 Mohamad Alfindy
Date Deposited:	29 Aug 2024 04:38
Last Modified:	14 Oct 2024 02:22
URI:	http://repository.untag-sby.ac.id/id/eprint/33763

Actions (login required)

View Item