Pengaruh Café Atmosphere, Lokasi dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Café Harimu Hariku di Kota Gresik. (The Influence of Café Atmosphere, Location and Word of Mouth on Consumer Purchase Decisions at Café Harimu Hariku in Gresik City).

Agustin, Intan Dwi (2024) Pengaruh Café Atmosphere, Lokasi dan Word of Mouth Terhadap Keputusan Pembelian Konsumen Pada Café Harimu Hariku di Kota Gresik. (The Influence of Café Atmosphere, Location and Word of Mouth on Consumer Purchase Decisions at Café Harimu Hariku in Gresik City). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

One of Indonesia's economic development has been influenced by business or business that plays a role in the growth of the country. The rapid development of the business world makes entrepreneurs open and develop their business. Indonesia is one of the many countries that opened a business proof Café or coffee outlets. Café is a culinary business that provides food, drinks and light snacks. Café is also a place that gives the impression of a relaxed and comfortable to gather with friends, family or relatives. Drinking coffee has now become a lifestyle for millennial children no longer from among adults, and not just to eliminate sleepiness but to discuss and chat while. The purpose of this study was to determine whether the Café Atmosphere, location, and Word of Mouth affect consumer purchasing decisions in café Harimu Hariku Gresik. This type of research is a quantitative research using questionnaires in the form of google form as an instrument. The population in this study is consumers Cafe Harimu Hariku Gresik, for the sample was taken as many as 100 respondents using non�probability sampling method with purposive sampling technique. The results showed that the t-test (partial) states that individually variable Café Atmosphere, location, and Word of Mouth have an influence on consumer purchasing decisions in Cafe Harimu Hariku Gresik. As for the F test results (simultaneous) states that together variables Café Atmosphere, location, and Word of Mouth have an influence on consumer purchasing decisions in Cafe Harimu Hariku Gresik.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Cafe Atmosphere, Location, Word Of Mouth, Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User:	1122000055 Intan Dwi Agustin
Date Deposited:	16 Oct 2024 04:01
Last Modified:	16 Oct 2024 04:01
URI:	http://repository.untag-sby.ac.id/id/eprint/33633

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