Putri, Aulia Yunita Sukarno (2024) Pengaruh Intensitas Penggunaan Content Affiliate Terhadap Minat Beli Followers The Originote di Tiktok. (The Influence of Intensity of Use of Affiliate Content on the Purchase Interest of The Originote Followers on Tiktok). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Technology that continues to develop has an impact on the marketing field. Starting from the conventional era (offline) has now moved into the digital era (online). This makes the value of independence in accessing social media even higher. The presence of new media is also used as a product promotion medium. The Originote content affiliate is a promotional service that is packaged attractively and creatively. The intensity of content use has an important role in influencing the purchasing interest of The Originote followers on TikTok. This research aims to find out whether there is an influence on the intensity of use of The Originote affiliate content on the purchasing interest of The Originote followers on TikTok. The theory used in this research is stimulus response theory. This research uses quantitative methods, with descriptive statistical analysis techniques processed using SPSS version 26. Data collection uses a questionnaire, with a total of 100 respondents who have been determined using the Taro Yamane formula. The results showed that the intensity of use of The Originate's Affiliate Content on the buying interest of The Originate's followers on TikTok had an influence of 65.6%. And it is stated that the hypothesis is accepted, which means that the Intensity of Affiliate Content Use variable has a significant positive effect on the buying interest of The Originote followers on TikTok.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Intensity of use, Affiliate, Tiktok, Purchase Interest |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JS Local government Municipal government |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000123 Aulia Yunita Sukarno Putri |
| Date Deposited: | 27 Aug 2024 04:20 |
| Last Modified: | 24 Sep 2024 08:33 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32807 |
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