Komunikasi Organisasi Divisi Marketing Support PT Kencana Maju Bersama. (Organizational Communication of the Marketing Support Division of PT Kencana Maju Bersama).

Aprilla, Nabila Aulia Putri (2024) Komunikasi Organisasi Divisi Marketing Support PT Kencana Maju Bersama. (Organizational Communication of the Marketing Support Division of PT Kencana Maju Bersama). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Communication plays an important role in life, all forms of human activity are inseparable from communication, whether it is communication between individuals or within organizations. This study aims to examine the depth of communication intensity and employee performance in the Marketing Support Division of PT Kencana Maju Bersama. The research aims to reveal that communication intensity has an impact on the performance of employees in the division. In this study, the author used observation methods to identify issues and other findings during the research process. Additionally, the researcher used interview methods to ensure that the data obtained was accurate and based on field facts. The results of this study indicate that the frequency of communication in the Marketing Support Division is quite high, based on the facts provided by research informants, and this intensity has a positive impact on employee performance. This performance evaluation is based on the alignment of employee performance results with performance indicators. Moreover, individual and field factors also influence employee performance. This research also aims to provide insights for future studies. It is hoped that the findings of this study can serve as a reference for developing organizational communication intensity and employee performance.

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