Pengaruh Persepsi Harga, Rating Toko dan Flash Sale terhadap Keputusan Pembelian pada Marketplace. (The Influence of Price Perceptions, Store Ratings and Flash Sales on Purchasing Decisions on Marketplaces).

Dewi, Cinta Kusuma (2024) Pengaruh Persepsi Harga, Rating Toko dan Flash Sale terhadap Keputusan Pembelian pada Marketplace. (The Influence of Price Perceptions, Store Ratings and Flash Sales on Purchasing Decisions on Marketplaces). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research examines the relationship between price perceptions, store ratings, and flash sales on purchasing decisions in the marketplace. Data collection was carried out using a questionnaire method which contained a list of questions regarding each variable studied. Respondents in this research were active students at the University of 17 August 1945 Surabaya who had shopped at the marketplace. The sample used in this research was 96 students. Data analysis in this study used the SPSS 25 program. Hypothesis testing used the t test, F test and Coefficient of Determination test. The results of this research show that: (1) price perceptions have a significant influence on purchasing decisions in the marketplace, (2) store ratings have a significant influence on purchasing decisions in the marketplace, (3) flash sales have a significant influence on purchasing decisions in the marketplace, (4) price perceptions, store ratings, flash sales simultaneously have a significant influence on purchasing decisions in the marketplace.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Price Perception, Store Rating, Flash Sale, Purchase Decision, Marketplace.
Subjects: H Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212000141 Cinta Kusuma Dewi
Date Deposited: 24 Jul 2024 04:17
Last Modified: 24 Jul 2024 04:17
URI: http://repository.untag-sby.ac.id/id/eprint/31531

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