Analisis Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Skincare Azarine pada Mahasiswi Fakultas Ilmu Sosial dan Politik Universitas 17 Agustus 1945 Surabaya. (Analysis of the Influence of Brand Image, Product Quality, and Price perceptions on Purchasing Decisions Azarine Skincare for Faculty of Science Students University Social and Political 17 August 1945 Surabaya).

Imelda, Wilfrida Maria (2024) Analisis Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Skincare Azarine pada Mahasiswi Fakultas Ilmu Sosial dan Politik Universitas 17 Agustus 1945 Surabaya. (Analysis of the Influence of Brand Image, Product Quality, and Price perceptions on Purchasing Decisions Azarine Skincare for Faculty of Science Students University Social and Political 17 August 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to prove and analyze the influence of brand image. product quality, and price perception both simultaneously and partially on purchasing decisions for Azarine skincare among female students at the Faculty of Social and Political Sciences, University of 17 August 1945 Surabaya with a sample size of 100 respondents collected using a questionnaire and the analysis techniques used are Validity Test. Reliability Test and multiple linear regression with SPSS 23 The research results prove that there is a simultaneous influence of brand amage, product quality, and price perception on the decision to purchase Azarine skincare, these results can be seen in the F test. Meanwhile, partially on the brand image variable there is a positive but not significant influence on the decision to purchase Azarine skincare on. However, for the product quality and price perception variables, there is a significant influence on the decision to purchase azarine skincare among female students at the Faculty of Social and Political Sciences, University of 17 August 1945 Surabaya.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image. Product Quality, Price Perception, and Purchasing Decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1212000172 Wilfrida Maria Imelda
Date Deposited:	23 Jul 2024 01:57
Last Modified:	24 Jul 2024 02:21
URI:	http://repository.untag-sby.ac.id/id/eprint/31508

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