Pengaruh Brand Awareness, Persepsi Harga dan Selera Konsumen Terhadap Keputusan Pembelian Mie Instan Sehat (Studi pada Mahasiswa Manajemen UNTAG Surabaya). (The Influence of Brand Awareness, Price Perception and Consumer Taste on Healthy Instant Noodle Purchasing Decisions (Study of Management Students at UNTAG Surabaya)).

Maharani, Sindy (2024) Pengaruh Brand Awareness, Persepsi Harga dan Selera Konsumen Terhadap Keputusan Pembelian Mie Instan Sehat (Studi pada Mahasiswa Manajemen UNTAG Surabaya). (The Influence of Brand Awareness, Price Perception and Consumer Taste on Healthy Instant Noodle Purchasing Decisions (Study of Management Students at UNTAG Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to determine the influence of Brand Awareness, Price Perception, and Consumer Taste variables on Purchasing Decisions of healthy instant noodles in UNTAG Surabaya Management Students partially and simultaneously. The data obtained in this study was using a questionnaire through a google form. With a population of 1336 active students and produced a sample of 93 respondents with calculations using the Yamane formula. The research method used in research is Quantitative. Data analysis used includes Descriptive Test, t Test, F Test. Determenation Coefficient Test (R'), Instrument Test. Multiple Linear Regression Test, and Classical Assumption Test. The results showed that the variables Brand Awareness, and Price Perception partially had a positive but not significant effect on the Purchase Decision of healthy instant noodles. On the other hand, with the variable Consumer Taste, it provides partial results that have a positive and significant effect on Purchasing Decisions. And simulianeously or together the variables Brand Awareness, Price Perception, and Consumer Tastes have a significant influence on Purchasing Decisions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Awareness, Price Perception, Consumer Taste, Decision Purchase.
Subjects:	Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1212000137 Sindy Maharani
Date Deposited:	07 Aug 2024 01:36
Last Modified:	16 Aug 2024 04:10
URI:	http://repository.untag-sby.ac.id/id/eprint/31286

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