Pengaruh Cita Rasa, Kualitas Produk, dan Presepsi Harga terhadap Keputusan Pembelian Konsumen pada Pabrik Tahu Bapak Wito di Kelurahan Ledok Kulon Bojonegoro. (The Influence of Taste, Product Quality, and Price Perception on Consumer Purchasing Decisions at Bapak Witos Tough Factory in Ledok Kulon Bojonegoro Village).

Firnanda, Elliza (2024) Pengaruh Cita Rasa, Kualitas Produk, dan Presepsi Harga terhadap Keputusan Pembelian Konsumen pada Pabrik Tahu Bapak Wito di Kelurahan Ledok Kulon Bojonegoro. (The Influence of Taste, Product Quality, and Price Perception on Consumer Purchasing Decisions at Bapak Witos Tough Factory in Ledok Kulon Bojonegoro Village). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: https://repository.untag-sby.ac.id

Abstract

The Tofu Factory in Ledok Kulon Bojonegoro Village currently has 161 producers who are still actively producing tofu. Increasingly fierce commercial competition, especially in the food sector, means that industry must act more quickly to attract consumers. Therefore, Mr Wito's Tofu Factory must pay special attention to consumers and the factors that influence purchasing decisions. This research uses a type of quantitative descriptive research that uses primary data obtained through interviews and research questionnaires. The population and sample used were 100 respondents. To test partially use the t test and to test simultaneously use the F test. Meanwhile, the classical assumption tests used include the normality test, multicollinearity test, heteroscedasticity test. And data analysis uses multiple linear regression with the help of SPSS (Statistical Package for Social Science) version 25 software. Based on the results of data analysis, it shows that simultaneously taste, product quality and price perception influence purchasing decisions at Mr Wito's Tofu Factory in Ledok Kulon Bojonegoro Village. And partially taste, product quality and price perception have a significant influence on purchasing decisions at Mr Wito's Tofu Factory in Ledok Kulon Bojonegoro Village. The results of multiple linear regression based on the formula Y=a+b1x_1+ b2x2+b3x3+ e show that the variables taste (X1), product quality (X2). and price perception (X3) influence purchasing decisions (Y).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Taste, Product Quality, Price Perception, Purchase Decision.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212000182 ELLIZA FIRNANDA
Date Deposited: 24 Jul 2024 07:23
Last Modified: 26 Jul 2024 02:08
URI: http://repository.untag-sby.ac.id/id/eprint/30804

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