Srilestari, Putri Pratiwi (2024) Pengaruh Penggunaan Paylater, Gaya Hidup Hedonis, dan Promosi Penjualan terhadap Pembelian Impulsif pada Konsumen Online Shopee (Studi Kasus pada Mahasiswa Universitas 17 Agustus 1945 Surabaya). (The Effect of Paylater Use, Hedonic Lifestyle, and Sales Promotion on Impulse Purchases in Shopee Online Consumers (Case Study on University Students, August 17, 1945, Surabaya)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to analyze the influence of PayLater Use, Hedonic Lifestyle, and Sales Promotion on Impulsive Buying among Shopee online consumers. The method used was quantitative with data collection tools in the form of questionnaires, analyzed using IBM SPSS Version 27. The sample consisted of 90 student respondents at the University of 17 August 1945 Surabaya. Instrument testing includes validity, reliability, and multiple linear regression analysis with T Test, F Test, and coefficient of determination (
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Paylater, Lifestyle, Hedonic, Sales Promotion, Impulsive |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000013 Putri Pratiwi Srilestari |
| Date Deposited: | 30 Jul 2024 02:25 |
| Last Modified: | 30 Jul 2024 02:25 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30571 |
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