Integrasi Komunikasi Warunk WOW KWB dalam Memperkuat Brand Institusi. (Communication Integration of Warunk WOW KWB in Strengthening the Institutional Brand).

Abdillah, Muhammad Firmansyah (2024) Integrasi Komunikasi Warunk WOW KWB dalam Memperkuat Brand Institusi. (Communication Integration of Warunk WOW KWB in Strengthening the Institutional Brand). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

With the rapid development of business in Indonesia, it is important for a business to obtain a good brand image in the eyes of the public. Instagram was chosen as a medium for building branding. It is felt that the choice of Instagram as the only branding media used is lacking due to a lack of Branding Communication Integrity. However, Warunk WOW KWB visitors have quite a large number of visitors at the weekend. This is quite interesting for researchers. This research uses descriptive qualitative research methods, interviewing three consumers of Warunk WOW KWB. The discussion of this research is the reasons consumers visit Warunk WOW KWB, steps to strengthen brand image, weaknesses of Warunk WOW KWB, image Warunk WOW KWB visitors. As a result of research that has been carried out, Warunk WOW KWB's Instagram is a forum for activities carried out by Warunk WOW KWB, not focused on branding for Warunk WOW KWB consumers. Even though there is a lack of integrated communication, namely having one Instagram account. Brand Awareness emerged supported by a strategic location and a comfortable location.

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