Strategi Komunikasi Pemasaran Terpadu Wisata Alam Telaga Sarangan Oleh Dinas Parawisata dan Kebudayaan Kabupaten Magetan Pasca Pandemi Covid-19 dalam Meningkatkan Wisatawan. (Integrated Marketing Communication Strategy for Telaga Sarangan Natural Tourism by the Magetan Regency Tourism and Culture Office After the Covid-19 Pandemic in Increasing Tourists).

Juaro, Muhammad Irzam (2024) Strategi Komunikasi Pemasaran Terpadu Wisata Alam Telaga Sarangan Oleh Dinas Parawisata dan Kebudayaan Kabupaten Magetan Pasca Pandemi Covid-19 dalam Meningkatkan Wisatawan. (Integrated Marketing Communication Strategy for Telaga Sarangan Natural Tourism by the Magetan Regency Tourism and Culture Office After the Covid-19 Pandemic in Increasing Tourists). Undergraduate thesis, Univeristas 17 Agusutus 1945 Surabaya.

	Text ABSTRAK.pdf Download (830kB)
	Text BAB I.pdf Restricted to Repository staff only Download (111kB) | Request a copy
	Text BAB II.pdf Restricted to Repository staff only Download (234kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (57kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (336kB) | Request a copy
	Text BAB V.pdf Restricted to Repository staff only Download (177kB) | Request a copy
	Text LAMPIRAN.pdf Download (1MB)
	Text JURNAL.pdf Download (227kB)
	Text JURNAL TURNITIN.pdf Download (74kB)
	Text SURAT IKOM.pdf Download (270kB)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)

Abstract

This research is based on the corona pandemic which caused the paralysis of almost all tourism activities in Indonesia. Sarangan Lake Nature Tourism is one of the tourism sectors affected. However, after the Corona Virus decreased and the Tourism Sector reopened, a problem arose, namely how to attract and increase visitors to Sarangan Lake? Therefore, the Magetan Regency Tourism and Culture Office as the Sarangan Lake Tourism Manager implemented a Marketing Communication Strategy after the Corona Pandemic to remind and also increase visitors to Sarangan Lake. In this research, researchers used a descriptive qualitative approach because in this research they were required to go out into the field to conduct interviews and also carry out documentation. In this research, the results of Integrated Marketing Communication carried out by the Magetan Regency Tourism and Culture Office were found. The results of the research are that the Magetan Regency Tourism and Culture Office groups four Marketing Communication Strategies which are divided into Marketing Communication Strategies using Events, Marketing Communication Strategies using Social Media, Marketing Communication using Mass Media Publicity and also Marketing Communication Strategies using Sales Promotion.

Actions (login required)

View Item