Komunikasi Pemasaran pada Akun Instagram @Suarasurabayamedia dalam Mempromosikan Iklan Produk. (Marketing Communication on Instagram Accounts @Suarasurabayamedia in Promoting Product Ads).

Jonan, Sinar (2024) Komunikasi Pemasaran pada Akun Instagram @Suarasurabayamedia dalam Mempromosikan Iklan Produk. (Marketing Communication on Instagram Accounts @Suarasurabayamedia in Promoting Product Ads). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The research explains how the Instagram account @suarasurabayamedia utilizes marketing communication to promote advertising products. Due to the high number of active users, Instagram becomes an ideal platform for advertising products. This study aims to delve deeper into the strategies used by the @suarasurabayamedia Instagram account in promoting advertising products. The theory employed in this research is the concept of Integrated Marketing Communication (IMC), where companies combine various communication channels to convey consistent and convincing messages about the company and its products. According to M. Anang Firmansyah in his book 'Marketing Communication' (2020), he identifies several elements of the marketing mix present in Integrated Marketing Communication (IMC). These elements include Advertising, Sales Promotion, Direct Marketing, Public Relations, and Personal Selling. The research titled 'Marketing Communication on the @suarasurabayamedia Instagram Account in Promoting Advertising Products' concludes that marketing communication is one way for companies to grow. Suara Surabaya has optimized the Instagram social media as a marketing communication platform effectively. The study results, titled 'Marketing Communication on the @suarasurabayamedia Instagram Account in Promoting Advertising Products,' conclude that marketing communication is a key factor in a company's development. Suara Surabaya has successfully utilized the social media platform Instagram optimally as a means of marketing communication.

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