Implementasi Kultural Konvergensi Media di Harian Bhirawa. (Cultural Implementation of Media Convergence in Bhirawa Daily).

Hidayatulloh, Nanda (2024) Implementasi Kultural Konvergensi Media di Harian Bhirawa. (Cultural Implementation of Media Convergence in Bhirawa Daily). Undergraduate thesis, Universitas 17 Augustus 1945 Surabaya.

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Abstract

The development of the times also affects the development of internet technology and social media as a tool in the dissemination of news information. As a result, newspaper print media experienced media convergence. In media convergence, newspaper print media uses digital technology and social media as a means to disseminate information. The purpose of this study is to find out how the implementation of media convergence culture that occurs in the Bhirawa Daily this research uses qualitative research methods. The sources of this study consist of primary and secondary data sources. Data collection techniques through observation, interviews, documentation. Data analysis techniques use data reduction, data presentation, conclusion panafrikan. Data validity techniques use triangulation of data sources. From the results of in-depth research and research in the Bhirawa Daily, 5 important points related to this research were found in order to provide a clearer picture of the study, and could rejuvenate researchers in collecting data, namely, the process of editorial work of the Bhirawa Daily, the process of sending news content, journalists' multiskill skills, audience engagement, integrated editorial production.technological developments and media convergence have changed the pattern of work culture in the Daily Bhirawa. Once only focused on print media, now they are adapting to the times with websites and active presence on social media. This change is not just about technology, but also a cultural transformation in the way teams collaborate, learn new skills, and innovate to meet the needs of readers in the digital age, reflecting adaptation in an ever-changing work environment.

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