Anam, Sayful (2023) Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga terhadap Kepuasan Konsumen Online Shopee pada Mahasiswa Fakultas Ekonomi dan Bisnis Program Studi Manajemen Universitas 17 Agustus 1945 Surabaya. (The Influence of Service Quality, Product Quality and Price Perception on Shopee Online Consumer Satisfaction among Students of the Faculty of Economics and Business Management Study Program, University of 17 August 1945 Surabaya.). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect of service quality, product quality and price perceptions on online shopee customer satisfaction on students at the University of August 17, 1945 Surabaya. The number of samples used in this study were 100 respondents using the lemeshlow formula technique. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that simultaneously the variables of service quality, product quality, and price perceptions have a significant influence on customer satisfaction. While partially the service quality variable has a significant effect on customer satisfaction, the product quality variable has an effect on customer satisfaction, and the price perception variable has a significant effect on customer satisfaction.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | consumer satisfaction, service quality, product quality, and price perceptions |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900040 Sayful anam |
| Date Deposited: | 25 Jan 2024 07:59 |
| Last Modified: | 31 Jan 2024 03:42 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/28044 |
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