Pranata, Bayu Aries (2023) Integrasi Customer Relationship Management Pada Pembuatan Sistem Informasi Rental Mobil CV Villa Group Jaya. (Integration of Customer Relationship Management in Making Car Rental Information System CV Villa Group Jaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Dengan perkembangan teknologi saat ini sistem informasi merupakansalah satu kebutuhan penting dalam dunia industri, CV Villa Group Jayamerupakan salah satu penyedia jasa rental mobil namun hingga saat ini perusahaan ini tidak memiliki sistem informasi untuk mengelolah data yang mereka miliki sehingga sering terjadi permasalahan seperti data hilang, pencarian data memakan waktu lama dan pelanggan yang merasa bosan karena kurangnya informasi mengenai penawaran jasa yang ditawarkan.Berdasarkan permasalahan yang dihadapi oleh CV Villa Group Jaya membangun sistem informasi yang terintegrasi dengan CRM (Customer Relationship Management) dapat membantu mengatasi permasalahan yang terjadi seperti penyimpanan data menjadi terpusat, pencarian data dapat dilakukan dengan cepat dan pelanggan dapat melihat penawaran jasa dengan lengkap pada sistem informasi, dengan menggunakan metode Prototype pembuatan sistem informasi dapat dilakukan sesuai dengan kebutuhan, untuk pengujian sistem informasi yang telah dibuat menggunakan metode black box untuk mengetahui kesalahan dan kekurangan dari sistem informasi, untuk pengukuran tingkat kepuasan pengguna dari sistem informasi menggunakan metode Post Study- System Usability Quesionnaire (PSSUQ) yang kemudian diklasifikasi menggunakan himpunan fuzzy, Hasil perhitungan tingkat kepuasan pengguna mencapai mendapatkan nilai 2.275 dengan predikat memuaskan. nilai tersebut didapat dari penyebaran kuisioner sebanyak 16 pertanyaan dan direspon oleh 20 responden, sehingga dapat disimpulkan sistem informasi yang telah dibuat dapat membantu permasalahan yang ada pada CV Villa Group Jaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Rental mobil , Sistem Informasi, CRM, Prototype, PSSUQ |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Fakultas Teknik > Program Studi Teknik Informatika |
| Depositing User: | 1461900122 Bayu Aries Pranata |
| Date Deposited: | 20 Dec 2023 03:55 |
| Last Modified: | 20 Dec 2023 03:55 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/27895 |
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