WIDODO, SURJO (2023) PENGARUH PERAN PENTAHELIX DAN DIGITAL MARKETING TERHADAP CITRA DESTINASI WISATA, DAYA TARIK WISATA, DAN MINAT BERKUNJUNG KEMBALI WISATAWAN DI KOTA BATU. Doctoral thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to examine and analyze the influence of the role of pentahelix, digital marketing, image of tourist destinations and tourist attractions on the interest of returning tourists in Batu City. The population of this study is the population in this study are visitors to Batu City tourism object. A sample of 100 was selected using the Propotional Sampling technique. The hypothesis was tested using a structural equation model (SEM) with the help of the AMOS program version 26. The results showed: (1) the role of pentahelix has a significant effect on the image of tourist destinations, (2) the role of pentahelix has a significant effect on tourist attraction, (3) the role of pentahelix has a significant effect on the interest of tourists to visit again, (4) digital marketing has a significant effect on the image of tourist destinations, (5) digital marketing has a significant effect on tourist attraction, (6) digital marketing has a significant effect on the interest of tourists to visit again. (7) the image of a tourist destination has a significant effect on the interest of returning tourists, (8) tourist attraction has a significant effect on the interest of visiting tourists. The results of research related to the application of the Theory of Planned Behavior (TPB) model in this study are considered appropriate in describing the intention to revisit tourists. The results of this study strengthen the application of the Theory of Planned Behavior (TPB) model and support the development of the Theory of Planned Behavior model where the role of pentahelix, digital marketing, image of tourist destinations, and tourist attractiveness have a significant effect on tourists' intention to return. The results of research related to the novelty raised in this study are based on additional indicators of traveler (visitors) on the variables forming the role of pentahelix, so that the indicators used to measure the role of pentahelix are: academics, business people, community, government, media, traveler (visitors). Where the results of the study show that the role of the pentahelix has a significant effect on the image of a tourist destination, tourist attraction, and interest in visiting tourists again. The concept of the pentahelix, known as the ABCGM formula plus the traveler, becomes ABCGM+, which is appropriate to describe the role of the pentahelix Keywords: the role of pentahelix, digital marketing, image of tourist destinations, tourist attraction, interest in returning tourists
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | the role of pentahelix, digital marketing, image of tourist destinations, tourist attraction, interest in returning tourists |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Doktor Ilmu Ekonomi |
| Depositing User: | Unnamed user with email zainulfarid@icloud.com |
| Date Deposited: | 21 Aug 2023 06:22 |
| Last Modified: | 19 Oct 2023 05:49 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/27484 |
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