Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Air Minum Isi Ulang Merek Biru di Kota Surabaya (Studi Kasus: Kelurahan Morokrembangan). (Analysis of Factors Affecting The Demand For Refillable Drinking Water Brand "Biru" in The City of Surabaya (Case Study : Morokrembangan Village)).

Fauzi, Mochammad (2023) Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Air Minum Isi Ulang Merek Biru di Kota Surabaya (Studi Kasus: Kelurahan Morokrembangan). (Analysis of Factors Affecting The Demand For Refillable Drinking Water Brand "Biru" in The City of Surabaya (Case Study : Morokrembangan Village)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to determine the effect of price, household income and the number of household members on the demand for refill drinking water brand "Biru". The population in this study are households that consume refill drinking water brand "Biru" with a sample size of 40 people selected using incidental sampling techniques. This type of research is causal associative research using a quantitative approach. The analysis method used in this research is quantitative method with multiple linear regression analysis. The results showed that the price with a value of

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