Pengaruh Persepsi Harga, Promosi dan Kualitas Produk Terhadap Minat Beli Smartphone Vivo pada Mahasiswa Universitas 17 Agustus 1945 Surabaya. (Influence of Price Perception, Promotion and Product Quality on Buying Interest Vivo Smartphone in Student of University 17 Agustus 1945 Surabaya).

Manurung, Lyza Sabrina (2023) Pengaruh Persepsi Harga, Promosi dan Kualitas Produk Terhadap Minat Beli Smartphone Vivo pada Mahasiswa Universitas 17 Agustus 1945 Surabaya. (Influence of Price Perception, Promotion and Product Quality on Buying Interest Vivo Smartphone in Student of University 17 Agustus 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to explain the effect of price perception, promotion and product quality on buying interest for Vivo Smartphone in Students University 17 Agustus 1945 Surabaya. This study used a sampel of 100 respondents and the method used in this study was quantitative. Data was collected throught distributing questionnaires using google form. The data analysis technique used is validity test, reliability test, multiple linear regression analysis and coefficient of determination analysis. The hypothesis test used is t test and F tesr. The analytical tool used in this study is SPSS version 25. Based on the results of the study, it shows that the price percepetion, promotion and product quality variables simultaneously have a significant effect on the buying interest variables.

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