Strategi Komunikasi Greennord’27 Tribune dalam Merubah Image Bonek di Masyarakat. (Greennord'27 Tribune Communication Strategy in Changing the Image of Bonek in Society).

Ardiansyah, Dwikka Putra (2023) Strategi Komunikasi Greennord’27 Tribune dalam Merubah Image Bonek di Masyarakat. (Greennord'27 Tribune Communication Strategy in Changing the Image of Bonek in Society). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of football in Indonesia is currently running in accordance with the current developments so that many new fans come. Starting from fanaticism and football, it can be compared to having become a body and soul unit in society. Bonek, who is not familiar with this group of fanatical supporters from Surabaya. They are known to be very fanatical, royal, loyal and totally in support of their proud team, Persebaya Surabaya..In this study, researchers used descriptive qualitative research. The resource persons in this study were several coordinators of Green Nord'27. Researchers also made observations via social media Instagram, Twitter, official Youtube owned by Green Nord'27 to support this research. The theory used in this study is the Assumption of Image Repair Theory.The results of this study are that Green Nord'27 carries out communication strategy activities in changing the image of Bonek. in society. The first strategy is through the use of social media such as Instagram, Youtube and Twitter. By disseminating information and education. The second strategy used by Green Nord'27 is through media relations as a partner to report information through mass media and online media. Keywords: Communication Strategy, Image Change, Green Nord'27

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