Makatita, Naomi (2023) Pengaruh Digital Marketing, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Produk Skincare Lokal Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya. (The Influence of Digital Marketing, Brand Image, and Product Quality on the Decision to Repurchase Local Skincare Products among University Students 17 August 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect of digital marketing, brand image, and product quality on repurchase decisions for local skincare products. The population in this study were all students of the University of 17 August 1945 Surabaya, totaling 12,819. The sampling technique used purposive sampling with a sample size of 100 respondents obtained from calculations using the slovin formula. Sample collection using questionnaires conducted online and offline with the help of google form. Based on the research results obtained multiple linear regression analysis as follows
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Brand Image, Product Quality, Repurchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211900064 Naomi Makatita |
| Date Deposited: | 02 Nov 2023 03:18 |
| Last Modified: | 02 Nov 2023 03:18 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/26484 |
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