Pengaruh Variasi Produk, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Gaming Gear di Surabaya. (The Influence of Product Variation, Product Quality, and Price Perception on Gaming Gear Purchasing Decisions in Surabaya).

Muhammad, Fahmi (2023) Pengaruh Variasi Produk, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Gaming Gear di Surabaya. (The Influence of Product Variation, Product Quality, and Price Perception on Gaming Gear Purchasing Decisions in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to determine the effect of product variety, product quality, and price perceptions on purchasing decisions for gaming gear in Surabaya. The population in this study is the people of Surabaya who use gaming gear. The sampling technique used was purposive sampling with a sample of 100 respondents. The data collection method used is a questionnaire. Test instruments used in this study are validity and reliability tests. The data analysis used is multiple linear regression analysis, by testing the hypothesis using the coefficient of determination (R2), t test, and F test. The results of this study indicate that product variations have a significant effect on purchasing decisions for gaming gear in Surabaya. Product quality has a significant effect on purchasing decisions for gaming gear in Surabaya. Perceived price has a significant effect on purchasing decisions for gaming gear in Surabaya. Product variety (X1), product quality (X2), and perceived price (X3) simultaneously influence the decision to buy gaming gear in Surabaya.

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