Darmawan, Moch. Lutfi (2023) Strategi Komunikasi Lunette Visual Industrie dalam Meningkatkan Loyalitas Klien. (Lunette Visual Industrie Communication Strategy in Increasing Client Loyalty). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Visual Industries such as Photos and Videos are indispensable in all fields of work from individuals, organizations to companies. Lunette Visual Industrie is one of the many Production Houses seeking their fortune in the visual industry. The communication strategy carried out by Lunette Visual Industrie gives the impression that it is respected by clients, this is what makes the relationship between clients and Lunette Visual Industrie continue to be well maintained. The Communication Strategy applied by Lunette Visual Industrie not only discusses how to find clients but the application of communication strategies to client loyalty is also considered. Based on this phenomenon, this study aims to find out how the communication strategy carried out by Lunette Visual Industrie in increasing client loyalty. The method used is descriptive qualitative with the concept of Polyphony theory. The data collection techniques used are in-depth interviews and observations. The results and conclusions show that the communication strategy carried out by Lunette Visual Industrie is quite good, In a group discussion conducted by the internal team of Lunette Visual Industrie with the topic of discussing client loyalty communication strategies resulted in 2 solution points in increasing client loyalty, namely personalization of communication and loyalty programs. Communication strategies can be useful for long-term benefits, therefore it needs the right solution in devising a communication strategy. Keywords: Communication Strategy, Production House, Customer Loyalty, Polyphony
| Item Type: | Thesis (Undergraduate) |
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| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900203 MOCH. LUTFI DARMAWAN |
| Date Deposited: | 28 Aug 2023 03:07 |
| Last Modified: | 28 Aug 2023 03:07 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/26386 |
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