Pengaruh Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur. (The Influence of Self-Efficacy, Motivation and Use of Social Media on Entrepreneurial Interest in Generation Z in the East Surabaya City Region).

Pratama, Eva Agustin (2023) Pengaruh Efikasi Diri, Motivasi dan Pemanfaatan Media Sosial Terhadap Minat Berwirausaha pada Generasi Z di Wilayah Kota Surabaya Timur. (The Influence of Self-Efficacy, Motivation and Use of Social Media on Entrepreneurial Interest in Generation Z in the East Surabaya City Region). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to determine whether the variables of Self-Efficacy, Motivation and Social Media Utilization affect Entrepreneurial Interest in Generation Z in the East Surabaya City Region, the number of samples used was 100 people who were all Generation Z in East Surabaya using non-probability sampling techniques. The data collection process uses a questionnaire filled out by employees using a Likert scale as a measurement tool. This research includes quantitative research, the analysis method used is multiple linear regression analysis, classical assumption test, validity test, and reliability test. Hypothesis collection techniques using t test, F test, and coefficient of determination. The results of this study indicate that simultaneously all independent variables have a positive and significant effect on entrepreneurial interest in Generation Z in East Surabaya. The results partially variable Self-efficacy, Motivation and Social Media Utilization have a positive and significant effect on Entrepreneurial Interest in Generation Z in East Surabaya. The results of the coefficient of determination (R²) obtained by 48.0% which is the influence of the variables of Self-Efficacy, Motivation and Social Media Utilization, the rest is influenced by other variables outside this study, such as capital, family environment etc. Keywords: Self-efficacy, Motivation, Social Media Utilization, Entrepreneurial Interest

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