Strategi Public Relations Dinas Ketahanan Pangan dan Petanian Kota Surabaya dalam Destination Branding pada Romokalisari Adventure Land Surabaya. (Public Relations Strategy of the Surabaya City Food Security and Agriculture Service in Destination Branding at Romokalisari Adventure Land Surabaya).

Mahesti, Rani Dwi (2023) Strategi Public Relations Dinas Ketahanan Pangan dan Petanian Kota Surabaya dalam Destination Branding pada Romokalisari Adventure Land Surabaya. (Public Relations Strategy of the Surabaya City Food Security and Agriculture Service in Destination Branding at Romokalisari Adventure Land Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Tujuan dilakukan penelitian ini adalah untuk mendeskripsikan strategi Public Relations Dinas Ketahanan Pangan dan Pertanian Kota Surabaya untuk membangun destination branding pada Romokalisari Adventure Land. Analisis data dilakukan dengan model Miles dan Huberman yang terdiri dari tiga tahapan yaitu reduksi data, penyajian data, dan penarikan atau verifikasi kesimpulan. Hasil penelitian menunjukkan bahwa strategi Public Relations Dinas Ketahanan Pangan dan Pertanian Kota Surabaya untuk membangun destination branding pada Romokalisari Adventure Land dilakukan dengan publikasi melalui konten-konten di media sosial (media sosial milik Dinas Ketahanan Pangan dan Pertanian Kota Surabaya, Romokalisari Adventure Land serta akun media lainnya (akun Organisasi Perangkat Daerah (OPD)), mengadakan event berupa kunjungan grup bagi instansi dan sekolah, bekerjasama dengan komunitas dan paguyupan yang ada di Surabaya, berupaya meningkatkan citra Romokalisari Adventure Land dengan mengunggulkan wahana dan tiket yang murah, mampu melobi dan melakukan pendekatan komunikasi dengan pengunjung yang kecewa ketika mengunjungi Romokalisari Adventure Land serta memiliki program Corporate Social Responsibility (CSR).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi, Public Relation, Destination Branding
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1151600141 Rani Dwi Mahesti
Date Deposited:	13 Sep 2023 01:23
Last Modified:	13 Sep 2023 01:23
URI:	http://repository.untag-sby.ac.id/id/eprint/25513

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