Putri, Tasya Adela (2023) Pengaruh Store Atmosphere dan In-Store Promotion Terhadap Impulse Buying (Studi Pada Awam Swalayan Cabang Pangean di Kabupaten Lamongan). (The Influence of Store Atmosphere and In-Store Promotion on Impulse Buying (Study of Layman Supermarkets Pangean Branch in Lamongan Regency)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study was conducted to determine whether there is an influence of store atmosphere and in-store promotion on impulse buying at Pangean Branch Laymen in Lamongan Regency. This type of research the author uses quantitative research methods. Quantitative research is data or information obtained in the form of numbers that are passed by distributing questionnaires. This research was conducted by distributing questionnaires through google from to consumers of Pangean Branch Laymen in Lamongan Regency which totaled 96 respondents. The sampling technique carried out in this study is non-probability sampling which does not provide equal opportunities or opportunities for each element or member of the population to be selected into samples with puposive sampling techniques. The methods of data analysis techniques used in this study are classical assumption tests, multiple linear regression tests and hypothesis tests, this study is also assisted by SPSS version 26. The data analysis technique obtained shows that store atmosphere and instore promotion have a joint (simultaneous) effect on impulse buying at the Pangean Branch Layman in Lamongan Regency. Keywords: Store Atmosphere, In-Store Promotion, Impulse Buying.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Store Atmosphere, In-Store Promotion, Impulse Buying |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121900131 Tasya Adela Putri |
| Date Deposited: | 22 Sep 2023 01:43 |
| Last Modified: | 22 Sep 2023 01:43 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25324 |
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