Analisis Komparatif Word of Mouth, Variasi Produk dan Minat Beli pada Konsumen UMKM Kue Leker ITS dan UMKM Kue Leker 45. (Comparative Analysis of Word of Mouth, Product Variations and Purchase Interest among Consumers of ITS Leker Cake MSMEs and Leker Cake MSMEs 45).

Yustanti, Anastasya Amanda (2023) Analisis Komparatif Word of Mouth, Variasi Produk dan Minat Beli pada Konsumen UMKM Kue Leker ITS dan UMKM Kue Leker 45. (Comparative Analysis of Word of Mouth, Product Variations and Purchase Interest among Consumers of ITS Leker Cake MSMEs and Leker Cake MSMEs 45). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

	Text (ABSTRAK) ABSTRAK.pdf Download (707kB)
	Text (BAB 1) BAB I.pdf Restricted to Repository staff only Download (253kB) | Request a copy
	Text (BAB 2) BAB II.pdf Restricted to Repository staff only Download (381kB) | Request a copy
	Text (BAB 3) BAB III.pdf Restricted to Repository staff only Download (245kB) | Request a copy
	Text (BAB 4) BAB IV.pdf Restricted to Repository staff only Download (565kB) | Request a copy
	Text (BAB 5) BAB V.pdf Restricted to Repository staff only Download (232kB) | Request a copy
	Text (LAMPIRAN) LAMPIRAN.pdf Download (996kB)
	Text (JURNAL) JURNAL.pdf Restricted to Repository staff only Download (210kB) | Request a copy
	Text (JURNAL TURNITIN) JURNAL TURNITIN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)

Abstract

The leker cake business in Surabaya City has a pretty good prospect to be developed considering the culinary business climate in Surabaya City is increasingly promising. The leker cake business is spread in the city of Surabaya, one of which is the leker 45 MSMEs located in Darmo Permai Timur XII, Dukuhpakis District, and the ITS leker MSMEs located on the north klampis galaxy road. These two MSMEs want to raise leker cakes as classy traditional cakes, which can be compared with other snacks that already have a name in the market. The two leker MSMEs became partner MSMEs in this service activity. Based on preliminary studies that have been conducted by researchers on the two places, namely UMKM Kue Leker 45 and UMKM Kue Leker ITS. That consumer purchase interest in both places shows that consumers have a very high enthusiasm for purchasing leker cakes in both objects, but sellers of leker cakes in both objects do not know the factors that influence consumers to buy leker cakes in both objects. The quantitative research method in this study uses comparative research. In this study, the author will try to compare several variables that are the focus of observation, namely Word of Mouth variables, Product Variations and Buying Interest. Based on the results of comparative analysis using the Independent T test on the Word of Mouth variable, it shows that H 0 is accepted and H a is accepted , which means there is a significant difference in MSME Consumers of Kue Leker 45 and MSMEs Kue Leker ITS. while the Variables of Product Variation and Buying Interest show that H 0 is accepted and H a rejected, meaning that there is no significant difference in MSME Consumers Kue Leker 45 and MSMEs Kue Leker ITS.for MSME business owners Kue Leker 45 and MSMEs Kue Leker ITS better maintain product quality and appearance, because most consumers both in MSMEs Kue Leker 45 and MSMEs Kue Leker ITS buy leker cake products because these products have quality and appetizing appearance. Keywords: Word of Mouth, Product Variation, Buying Interest

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Word of Mouth, Product Variation, Buying Interest
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User:	1121900006 Anastasya Amanda Yustanti
Date Deposited:	20 Sep 2023 07:29
Last Modified:	20 Sep 2023 07:29
URI:	http://repository.untag-sby.ac.id/id/eprint/25021

Actions (login required)

View Item