Analisis Perbandingan Kualitas Produk, Kualitas Pelayanan, Cita Rasa dan Kepuasan Konsumen Mie Gacoan dan Mie Kober di Sidoarjo. (Comparative Analysis of Product Quality, Service Quality, Taste and Consumer Satisfaction of Mie Gacoan and Mie Kober in Sidoarjo).

Sari, Eka Novita (2023) Analisis Perbandingan Kualitas Produk, Kualitas Pelayanan, Cita Rasa dan Kepuasan Konsumen Mie Gacoan dan Mie Kober di Sidoarjo. (Comparative Analysis of Product Quality, Service Quality, Taste and Consumer Satisfaction of Mie Gacoan and Mie Kober in Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

The marketing objectives of these two culinary businesses equally target all age groups, but especially students who are often curious about new items that are presented in an unusual and creative way, resulting in a boom in society along with the main menu. will be a very interesting level of spicy food. Mi Gacoan and Mie Kober serving similartypes of cuisine have become rivals, competing with each other to attract customers' attention and capture most of the market by providing highquality goods, high-quality service, deliciousfood and high-quality prices. This study uses a quantitative research method approach. The quantitative research method is a type of research that is systematic, planned and clearly structured from the start to the creation of the research design. Quantitative research methods in thisstudy using comparative research. In this research, the writer will try to compare some of the variables that are the focus of the observations, namely the variables of Product Quality, Service Quality, Taste and Consumer Satisfaction. The population in this study were all consumers of Mie Gacoan and Mie Kober in Sidoarjo, based on the results ofa comparative analysis using the independentTtestshowing thattherewere no significant differences in product quality, service quality, taste and consumer satisfaction, but based on the average value the average of the two places showed no significant difference. It is hoped that business owners of Mie Gacoan andMie Kober can maintain the Convenience Service more, because most consumers in these two places are satisfied with the ease of repair if there is a product that does not match the order. Business owners also need to improve quality so that consumers can continue to make repeated purchases at both Mie Gacoan and Mie Kober Keywords: Product Quality, Service Quality, Taste, Consumer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Product Quality, Service Quality, Taste, Consumer Satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HB Economic Theory
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis
Depositing User: 1121900017 EKA NOVITA SARI
Date Deposited: 22 Sep 2023 00:04
Last Modified: 22 Sep 2023 00:04
URI: http://repository.untag-sby.ac.id/id/eprint/25016

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