Customer Relation Dalam Mempertahankan Loyalitas Pelanggan Fitri Catering Barokah Desa Pangkemiri Kecamatan Tulangan Sidoarjo. (Customer Relations in Maintaining Customer Loyalty Fitri Catering Barokah Pangkemiri Village, Tulangan District, Sidoarjo). (

Alifandhi, Lutfi (2023) Customer Relation Dalam Mempertahankan Loyalitas Pelanggan Fitri Catering Barokah Desa Pangkemiri Kecamatan Tulangan Sidoarjo. (Customer Relations in Maintaining Customer Loyalty Fitri Catering Barokah Pangkemiri Village, Tulangan District, Sidoarjo). (. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Customer Relationship Management is a marketing strategy that aims to form and create long-term loyalty with customers. CRM emphasizes very close relationships with customers based on strong trust. Customer trust in the company can create commitment which is an important condition for establishing a relationship. This research method uses descriptive qualitative. The results of the study show that the implementation of Customer Relationship Management in Fitri Catering Barokah, namely loyal customers is formed because the services provided are effective and efficient, 3 indicators in its application are people, process and technology. Keywords: Customer Relations, Loyalty, Public Relations

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