Analisis Framing Konten Perkembangan Diri Pada Segment #TernyataBegini Pada Akun Youtube Cretivox. (Framing Analysis of Self-Development Content in the #TernyataBegini Segment on the Cretivox Youtube Account).

Setiawan, Toriq Huda (2023) Analisis Framing Konten Perkembangan Diri Pada Segment #TernyataBegini Pada Akun Youtube Cretivox. (Framing Analysis of Self-Development Content in the #TernyataBegini Segment on the Cretivox Youtube Account). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

This study aims to analyze the framing of self-development content in the #TernyataBegini segment of the Cretivox Youtube account. This study uses the theory of Social Reality Construction according to Peter Berger and Thomas Luckman with Robert N. Entman's framing analysis. This research focuses on the Cretivox youtube account whose content shapes perceptions and understanding of self-development through this segment. The research data was obtained through video content published on the Cretivox YouTube account in the #TernyataBegini segment about selfdevelopment. Data were analyzed using the identification of framing elements such as defining problems (define problems), estimating the causes of problems (diagnosing causes), making moral choices (moral judgment), emphasizing solutions (recommendations of treatment). Then the researcher carried out the identification stages in the theory of Social Reality Construction according to Peter Berger and Thomas Lucman namely objectification, subjective, and symbolic. The results of the framing analysis research show that Cretivox creates content based on social phenomena around the GenZ and Millennial generations. The reason why Cretivox created this content is because according to them developments in technology and communication are causing social problems for the GenZ and Millennial generations mentally, emotionally, spiritually, socially and physically, which are a form of self-development. Cretivox's decision to overcome existing social phenomena, Cretivox conducted interviews with various sources from various backgrounds. So that the information provided by Cretivox can relate to the lives of its audience. Cretivox produces this content on the YouTube platform which is in their segment, namely #TernyataBegini, so that viewers can easily find information for self-development to become more qualified. Keywords: framing, Cretivox, self-development, audience.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: framing, Cretivox, perkembangan diri, audiance
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151900151 Toriq Huda Setiawan
Date Deposited: 16 Aug 2023 07:26
Last Modified: 18 Aug 2023 03:41
URI: http://repository.untag-sby.ac.id/id/eprint/24760

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