Siahaan, Xaverina (2023) Strategi Personal Branding Tasya Farasya Melalui Media Sosial Instagram. (Personal Branding Strategy Tasya Farasya Through Instagram Social Media). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Social media users account for most of the increase in internet usage in Indonesia. Instagram is one of many types of social media. Instagram is one of the most widely used social media by teenagers today. With the features on the Instagram application, it provides other functionsthat can be utilized by usersin building a business, carrying out brand promotions, and formingpersonal branding. But in reality there are still many abuses of Instagram social media by cyberbullying, various sharp and demeaning comments made on social media accounts without knowing the truth or just joining in on what is currently going viral. Through this research, researchers will focus on discussing personal branding as a solution that is expected to be usefulfor readers in forming personal branding on Instagram as one of the good uses of social media.Researchers conducted a study entitled “Tasya Farasya’s Personal Branding Strategy Through Instagram Social Media” using a qualitative descriptive research type. Tasya Farasya's personalbranding through Instagram social media is well formed. As a beauty influencer, Tasya Farasyais always consistent in uploading beauty content. Having achievements in the field of beauty and being trusted by several well-known brands to become a brand ambassador proves that Tasya Farasya has credibility as a beauty influencer. Keywords: Instagram, Personal Branding, Beauty Influencer
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Instagram, Personal Branding, Beauty Influencer |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900351 Xaverina Siahaan |
| Date Deposited: | 16 Aug 2023 01:07 |
| Last Modified: | 16 Aug 2023 02:33 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24632 |
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