Fitriannor, Irda Jatmiko (2023) Penggunaan Instagram @Can_tours sebagai Media Komunikasi Pemasaran Terpadu Tours dan Travel dalam Meningkatkan Brand Awareness. (Using Instagram @Can_tours as an Integrated Tours and Travel Marketing Communication Media in Increasing Brand Awareness). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Instagram users in Indonesia as of February 2023, there are around 106.72 million Instagram users in Indonesia. This number increased by 12.9% compared to the previous month which reached 94.54 million users. Instagram is one of the social media platforms that supports and helps companies disseminate information for corporate activities such as advertising and is a useful place for brand awareness. This is proven because the features provided are very helpful for activities that companies that use Instagram want to use. This study aims to determine Instagram users as a marketing communication medium for tours and travel in increasing brand awareness at the Can_tours company. The research method used in this research is qualitative. This study uses observation, documentation, and interviews to obtain the data needed by researchers. The results of this study explain that the use of Instagram on the @Can_tours account as a marketing communication medium in increasing brand awareness can be realized, using existing features such as paid advertisements, photos and videos, hashtags, captions, tagging. From the results obtained by the @Can_tours researchers it was successful in raising brand awareness in tours and travel activities. Keyword: Instagram, Advertising, media social, brand awareness
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kata kunci: Instagram, Periklanan, media social, brand awareness |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900150 Irda Jatmiko Fitriannor |
| Date Deposited: | 01 Aug 2023 03:09 |
| Last Modified: | 01 Aug 2023 04:42 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24582 |
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