Pengaruh Lokasi, Persepsi Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Sentra Kuliner Pasar Senggol di Kecamatan Gresik. (The Influence of Location, Price Perception, and Service Quality on Customer Satisfaction at Senggol Market Culinary Center in Gresik District).

Anandito, Imam Rahman (2023) Pengaruh Lokasi, Persepsi Harga, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Sentra Kuliner Pasar Senggol di Kecamatan Gresik. (The Influence of Location, Price Perception, and Service Quality on Customer Satisfaction at Senggol Market Culinary Center in Gresik District). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

This study aims to prove and analyze the effect of location, price perception, and service quality on consumer satisfaction at Senggol Market Culinary Center in Gresik District. The approach used is a quantitative descriptive approach. The population in this study were all consumers or visitors from the Senggol Market Culinary Center in Gresik District. The sampling technique used was a purposive sampling technique where the technique used the criteria by the researcher in selecting samples and obtained as many as 100 respondents. Using SPSS version 26 calculations. This study explains that customer satisfaction is influenced by the model by 55%, the remaining 45% is influenced by other variables that are not in this study. The data analysis technique uses Multiple Linear Regression, the Coefficient of Determination R2 , and hypothesis testing uses the t test and F test. The classical assumption test uses the Normality Test, Multicollinearity Test, Heteroscedasticity Test. The results showed that (1) Location has a significant effect on consumer satisfaction at the Senggol Market Culinary Center in Gresik District. (2) Price perception has a significant effect on consumer satisfaction at Senggol Market Culinary Center in Gresik District. (3) Service quality has a significant effect on consumer satisfaction at the Senggol Market Culinary Center in Gresik District. (4) Location, Perceived Price, and Quality of Service simultaneously have a significant effect on Consumer Satisfaction at the Senggol Market Culinary Center in Gresik District.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: UMKM, Location, Perceived Price, Quality of Service, and Consumer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1211900141 Imam Rahman Anandito
Date Deposited: 01 Feb 2024 03:27
Last Modified: 01 Feb 2024 03:27
URI: http://repository.untag-sby.ac.id/id/eprint/24471

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