Khotimah, Dymas Kusnul (2023) Pengaruh Label Halal dan Review Konsumen Terhadap Keputusan Pembelian Pada Mie Instan Samyang di Surabaya. (The Influence of the Halal Label and Consumer Reviews on Purchasing Decisions on Samyang Instant Noodles in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The continued development of technology has led to many innovations in food industry companies that lead to fast food or instant food. Instant noodles, which are one of the innovative fast food products that are well received by people around the world, one of them is Samyang Instant Noodles. The Samyang Food company has a problem formulation from the community, namely whether the halal label and consumer reviews have a positive and significant effect on purchasing decisions on Samyang Instant Noodles with the research objectives being achieved to determine the effect of halal labels and consumer reviews on purchasing decisions on Samyang Instant Noodles, so that the benefits obtained is to increase consumer purchasing decisions on Samyang Instant Noodle products. This type of research is quantitative which aims to determine each variable that is dominant or that influences one another between variables using the nonprobability sampling method with a sample of 100 respondents. The population in this study were Surabaya residents in the Sukolilo sub-district and used data collection techniques, namely e-questionnaire via Google forms and data analysis techniques using SPSS software version 25. Based on the results of partial data analysis, t count was greater than t table with a higher probability value. smaller than 0.05 and based on the data simultaneously, the calculated F is greater than the F table with a probability value of less than 0.05. So it can be concluded that halal labels and consumer reviews have a significant effect on purchasing decisions in Surabaya. Keywords: Halal Label, Consumer Reviews, and Purchasing Decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Halal Label, Consumer Reviews, and Purchasing Decisions |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121900081 Dymas Kusnul Khotimah |
| Date Deposited: | 15 Sep 2023 07:19 |
| Last Modified: | 15 Sep 2023 07:19 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/24469 |
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