Taufiq, Ahmad (2023) Strategi Komunikasi Pemasaran Aiola Food Caravan dalam Menarik Pelanggan Melalui Akun Instagram @AIOLAFOODCARAVAN. (Aiola Food Caravan's Marketing Communication Strategy in Attracting Customers Through the Instagram Account @AIOLAFOODCARAVAN). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to analyze the marketing communication strategy carried out by Aiola Food Caravan in gaining customer interest through the Instagram account @aiolafoodcaravan. The research method used is a case study by collecting data from interviews and observations of the Instagram account. The results of the study show that Aiola Food Caravan uses various strategies to gain customer interest such as attractive visual content, use of special hashtags, direct interaction with customers through the direct message feature, as well as a loyalty reward program for loyal customers. One of Aiola Food Caravan's main strategies in gaining customer interest on Instagram is through big data analysis. By leveraging the latest tools and technology, they can collect and analyze data from Instagram users, such as food preferences, interests and consumer behavior. With the data obtained, Aiola Food Caravan can better understand their audience and create content that suits their needs and interests. In implementing this strategy, Aiola Food Caravan conducts in-depth market research to identify the latest trends and consumer preferences in terms of food. The data collected from this big data analysis is then used to create Instagram content that is relevant and interesting to their audience. This research contributes to the culinary and digital marketing industries on how marketing communication strategies can be carried out effectively through social media such as Instagram. Keywords : Marketing Communication Strategy, Attracting Customers, Instagram
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Strategi Komunikasi Pemasaran, Menarik Pelanggan, Instagram |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900168 Ahmad Taufiq |
| Date Deposited: | 27 Jul 2023 03:51 |
| Last Modified: | 01 Aug 2023 05:33 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/23798 |
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