Simanungkalit, Yehezkhiel Ferdinand Kevin (2023) SIMANUNGKALIT, YEHEZKHIEL FERDINAND KEVIN (2022) ANALISIS FRAMING PEMBERITAAN PRESS RELEASE PERTAMINA GRAND PRIX OF INDONESIA 2022. Undergraduate thesis, Universitas 17 Agustus 1945.
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Abstract
Pagelaran event Pertamina Grand Prix Of Indonesia yang diselenggarakan di mandalika Lombok pada 6 maret 2022 merupakan event terbesar yang diunggulkan oleh karena merupakan event Grand Prix pertama kali yang diselenggarakan di Indoensia sehingga menjadi perhatian pemerintah dan berbagai pihak sebab dengan adanya event ini, dapat meningkatkan pengunjung manca negara ke Indonesia. Event ini dianggap berhasil karena kerjasama berbagai pihak seperti MGPA sebagai direktur dorna sports sebagai pemegang hak komersial MotoGP, DZE sebagai race kontrol operation dan RMI sebagai track maintenance termasuk didalamnya humas yang melakukan kegiatan publisitas melalui berbagai media dengan mempublikasikan press release kegiatan. Salah satu media yang mempublikasikani press release yaitu Pressrelease.id. Tujuan penelitian ini adalah ingin mengetahui bagaimana framing yang dilakukan Pressrelease.id. Dengan menggunakan pendekatan analisis framing dan teori agenda setting, hasil analisis peneliti menunjukkan bahwa Pressrelease.id melakukan framing dan hanya menyoroti kemeriahan dari gelaran tersebut seakan tidak ada sedikitpun kesalahan yang dilakukan. Pressrelease.id juga melakukan agenda setting antara lain dengan menitik beratkan pada, agenda media, dan agenda kebijakan dan agenda khalayak yang disesuaikan dengan kebutuhan media.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Analisis Framing, Media Online, Event, Agenda Setting |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800061 Yehezkhiel Ferdinand Kevin Simanungkalit |
| Date Deposited: | 28 Apr 2023 01:52 |
| Last Modified: | 28 Apr 2023 01:52 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/22935 |
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