Notanubun, Yomitha Gracesela (2023) Pengaruh Cita Rasa, Persepsi Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen Mixue Ice Cream and Tea di Semolowaru Surabaya. (The Influence of Taste, Price Perception and Service Quality on Consumer Satisfaction of Mixue Ice Cream and Tea in Semolowaru Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (5MB) |
|
Text
BAB I.pdf Restricted to Repository staff only Download (177kB) | Request a copy |
|
Text
BAB II.pdf Restricted to Repository staff only Download (211kB) | Request a copy |
|
Text
BAB III.pdf Restricted to Repository staff only Download (167kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (260kB) | Request a copy |
|
Text
BAB V.pdf Restricted to Repository staff only Download (152kB) | Request a copy |
|
Text
LAMPIRAN.pdf Download (857kB) |
|
Text
JURNAL.pdf Download (326kB) |
|
Text
JURNAL TURNITIN.pdf Download (3MB) |
![[img]](http://repository.untag-sby.ac.id/22741/10/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/13/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/24/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/25/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/27/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/28/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/29/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/30/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/41/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/53/lightbox.jpg) |
Text
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/55/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/64/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/68/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/69/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/70/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/73/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/71/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/72/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/74/lightbox.jpg) |
Text
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/75/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/77/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/87/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/90/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
ABSTRAK.pdf Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/111/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/112/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/113/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/114/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/123/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/124/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/22741/125/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
ABSTRAK.pdf Download (0B) |
Abstract
Penelitian ini bertujuan untuk membuktikan dan menganalisis Pengaruh Cita Rasa, Persepsi Hargadan Kualitas Pelayanan tehadap Kepuasan Konsumen Mixue ice cream and tea Di Semolowaru Surabaya. Penelitian ini mengambil sampel responden dari konsumen Mixue dengan jumlah 100 orang. Dalam pelaksanaannya, penelitian ini mengambil data primer yaitu dengan menggunakan kuesioner. Alat analisis yang digunakan yaitu analisis regresi berganda. Pengujian kualitas instrumen meliputi uji validitas dan uji reliabilitas. analisis data menggunakan analisis deskriptif, sedangkan untuk pengujian hipotesis menggunakan analisis regresi linier berganda, koefisien determinasi, uji asumsi klasik, uji simultan(uji F) dan uji Parsial (uji T).Hasil Pengujian secara parsial menunjukan bahwa variabel Cita Rasa (X1) berpengaruh signifikan dan positif terhadap Kepuasan Konsumen (Y), variabel Persepsi Harga (X2) berpengaruh signifikan dan positif terhadap Kepuasan Konsumen (Y), variabel Kualitas Pelayanan (X3) berpengaruh signifikan dan positif terhadap Kepuasan Konsumen (Y). Hasil pengujian secara simultan menunjukkan bahwa variabel yang digunakan dalam model penelitian ini yaitu Cita Rasa, Persepsi Harga, dan Kualitas pelayanan mempunyai pengaruh signifikan terhadap Kepuasan Konsumen Mixue ice cream and tea di Semolowaru Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Cita Rasa, Persepsi Harga, Kualitas Pelayanan, Kepuasan Konsumen |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800341 Yomitha Gracesela Notanubun |
| Date Deposited: | 03 May 2023 02:14 |
| Last Modified: | 03 May 2023 02:14 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/22741 |
Actions (login required)
 |
View Item |
