Pengaruh Terpaan Konten pada Media Tiktok Tentang Produk Scarlett Whitening terhadap Minat Beli pada Siswa SMA Kawung 1 Surabaya. (The Effect of Content Exposure on Tiktok Media About Scarlett Whitening Products on Buying Interest in Kawung 1 High School Students in Surabaya).

Rahmah, Fanisa (2023) Pengaruh Terpaan Konten pada Media Tiktok Tentang Produk Scarlett Whitening terhadap Minat Beli pada Siswa SMA Kawung 1 Surabaya. (The Effect of Content Exposure on Tiktok Media About Scarlett Whitening Products on Buying Interest in Kawung 1 High School Students in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Scarlett Whitening is a skin care product that does marketing through content on Tiktok media. The product is a brand that has not been around for a long time but is experiencing a significant increase in sales every year. Scarlett Whitening by Felicya Angelista already hasthousands of resellers spread throughout Indonesia. In this case the researcher wants to examine how influential the tiktok media is on Scarlett Whitening products, namely bodycare which can brighten the skin instantly when seeing content creators using these products on young people, especially Kawung 1 Surabaya students, the method chosen is quantitative with descriptive analysis used to answer the first research objective. This analysis is used to help describe the actual reality of a study. This analysis is related to the methods of collecting and presenting data so as to provide useful information with limitations or limits on the scale used is the Likert scale with the data processing method using the SPSS 25 application. Keywords: Scarlett Whitening, Tiktok Media, Descriptive Analysis, and Likert Scale

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