Ayuningtyas, Sheila (2022) Pengaruh Store Atmosphere, Cita Rasa dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Sehari Sekopi di Sidoarjo. (The Influence of Store Atmosphere, Taste and Service Quality on Customer Satisfaction on a Sehari Kopi in Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Judging from the lifestyle of the Indonesian people, the phenomenon that occurs is that people spend more time relaxing. This makes coffee shops, restaurants, and various other culinary tours develop quite rapidly. Sidoarjo currently has many culinary tours, especially in the DPR Lot which is considered to have a strategic atmosphere in the middle of the city and is also comfortable, so it is the right place to relax. One of the things that is considered to be able to win the competition is to make something interesting. Therefore, this study will further analyze the influence of Store Atmosphere, Taste and Service Quality on Customer Satisfaction on a Sehari Sekopi in Sidoarjo. This study uses a quantitative method, using an online questionnaire via Google Form. The population in this study is a day of coffee consumers. This study used purposive sampling method and determined 100 respondents to be used as samples. The data analysis technique used is multiple linear regression analysis. The results obtained from the data analysis test in this study prove that the store atmosphere, taste and quality of service have a significant influence on customer satisfaction. Keywords : Store Atmosphere, Taste, Service Quality, Customer Satisfaction.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Store Atmosphere, Taste, Service Quality, Customer Satisfaction. |
Subjects: | A General Works > AS Academies and learned societies (General) |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
Depositing User: | 1121800062 Sheila Ayuningtyas |
Date Deposited: | 04 Nov 2022 02:51 |
Last Modified: | 04 Nov 2022 02:51 |
URI: | http://repository.untag-sby.ac.id/id/eprint/19666 |
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