Rahmah, Ika Hidayatul (2022) Influence of Product Quality, Price Perception and Emarketing on Interest to Buy Cimory Yogurt (Case Study in Waru Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine and analyze the effect of product quality, price perception and e-marketing on interest in buying Cimory yogurt (a case study in Waru Sidoarjo) either partially or simultaneously. In this study, the population used was all customers who bought the product by using the sampling technique by chance using the ancient formula with a sample size of 96 respondents. The analytical techniques used are validity, reliability, multiple linear regression and coefficient of determination analysis, for hypothesis testing using partial test (t) and simultaneous test (F). Keywords: Product Quality, Price Perception, E-Marketing, and Buying Interest
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Kualitas Produk, Persepsi Harga, E-Marketing, dan Minat Beli |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800248 Ika Hidayatul Rahmah |
| Date Deposited: | 10 Oct 2022 01:42 |
| Last Modified: | 10 Oct 2022 01:42 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/19385 |
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