Qomah, Ayu Isti (2022) Pengaruh Kualitas Produk, Persepsi Harga, Dan Lokasi Terhadap Keputusan Pembelian Tanaman Hias Pada Kios Pring Kuning Di Sidoarjo. (The Influence of Product Quality, Perceived Price, and Location on Purchase Decisions of Ornamental Plants at Pring Kuning Kiosk in Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study aims to determine the effect of product quality, price perception, and location on purchasing decisions of ornamental plants at the Pring kuning kiosk in Sidoarjo. The number of samples used in this study were 96 respondents. The sampling method used is non-probability sampling with purposive sampling technique. The data collection method used is using a questionnaire. Test the instrument using the Validity and Reliability Test. The data analysis technique used in this research is multiple linear regression. Then the classical assumption tests used include: Normality Test, Multicollinearity Test Heteroscedasticity Test. While testing the hypothesis in this study using the t-test, F-test and the coefficient of determination (
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Kualitas Produk, Persepsi Harga, Lokasi, Keputusan Pembelian. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1211800340 Ayu Isti Qomah |
| Date Deposited: | 01 Mar 2023 03:31 |
| Last Modified: | 01 Mar 2023 03:31 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/19134 |
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