Pengaruh Persepsi Harga, Promosi, Reputasi Terhadap Keputusan Pembelian Konsumen Indomaret di Kedung Pandan Jabon Sidoarjo. (The Effect of Price Perception, Promotion, Reputation on Indomaret Consumer Purchase Decisions in Kedung Pandan, Jabon, Sidoarjo).

Andianto, Alina Salsabila Putri (2022) Pengaruh Persepsi Harga, Promosi, Reputasi Terhadap Keputusan Pembelian Konsumen Indomaret di Kedung Pandan Jabon Sidoarjo. (The Effect of Price Perception, Promotion, Reputation on Indomaret Consumer Purchase Decisions in Kedung Pandan, Jabon, Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 surabaya.

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Abstract

The development and competition in today's business world is very tight, this is indicated by the number of companies trying to seize market share and new markets through various ways and innovations that are displayed in the products they produce. This study aims to determine the effect of price perception, promotion, and reputation partially simultaneously on consumer purchasing decisions Indomaret in Kedung Pandan Jabon Sidoarjo This study uses quantitative methods. The sample in this study were consumers of Indomaret in Kedung Pandan Jabon Sidoarjo, amounting to 77 people. The independent variables used are price perception, promotion, and reputation, and the dependent variable is purchasing decisions. This study took primary data by using a questionnaire. Analysis of the data used in this study using multiple linear regression analysis with a level of sig <0.05. The results of this study conclude that the price perception of the value of T count is 2.713 > from T table 1.6786 and is significant at 0.008 < 0.05 which means that there is a partially positive effect of price perception on purchasing decisions, promotions have an effect on purchasing decisions, the obtained T value is 2.442 > from T table 1.6786 and significant at 0.036 <0.05 which means there is a partial influence, Reputation has an effect on Purchase Decisions, with a T arithmetic value of 7.019 > from T table 1.6786 and significant at 0.000 <0.05 which means there is a partial influence of reputation on purchasing decisions, then F count is 148.081 and Ftable is 2.81 with a significant level of 0.000 > 0.05, because the calculated F value > F table is 148.081 > 2.81 and the sig value is 0.000 > 0.05 , this means that the independent variables consisting of Price Perception, Promotion, and Reputation simultaneously have an influence on the dependent variable, namely Purchase Decision

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Persepsi Harga, Promosi, Reputasi Keputusan Pembelian
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User:	1211800304 Alina Salsabila Putri Andianto
Date Deposited:	05 Apr 2023 03:26
Last Modified:	05 Apr 2023 03:26
URI:	http://repository.untag-sby.ac.id/id/eprint/18926

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