Prasetio, Gunadi (2022) Strategi Membangun New Brand Image Camden sebagai Clubbing Surabaya. (Strategy to Build Camden's New Brand Image as Clubbing Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Camden is one of the cafes and nightlife spots in Surabaya. As an entertainment venue for Camden Surabaya, this study aims to determine Camden Surabaya's public relations strategy in updating its brand image as a clubbing venue. In this study, the author observes what are the strategies of public relations to improve the image of nightclubs. One of the strategies used is through the use of features on Instagram, namely through the selection of photo and video content that is allegedly every Sunday. This study uses a descriptive qualitative approach in which the researcher explains and describes the strategies used by public relations and Surabaya. To strengthen the results, the researchers also conducted interviews and direct observations. Based on the results of the study, it was found that Camden Surabaya used Instagram to improve the bad image received by the community. One way to improve this image is through the tagline embedded in Camden Surabaya's Instagram bio, namely "Come as strangers leave as friends" which means that anyone who comes alone does not have to worry when they return home that they will find friends who will meet again at another time. Keywords: Brand image, Instagram, Humas.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Brand image, Instagram, Humas. |
| Subjects: | H Social Sciences > HT Communities. Classes. Races J Political Science > JZ International relations |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151800045 Gunadi Prasetio |
| Date Deposited: | 17 Nov 2022 06:30 |
| Last Modified: | 17 Nov 2022 06:30 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/18507 |
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