Personal Branding Sekar Fathiya dalam Media Sosial Instagram. (Sekar Fathiya’s Personal Branding On Instagram Social Media)

Sari, Noer Mala Febilla (2022) Personal Branding Sekar Fathiya dalam Media Sosial Instagram. (Sekar Fathiya’s Personal Branding On Instagram Social Media). Undergraduate thesis, Universitas 17 Agustus Surabaya.

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Official URL: http://repository.untag-sby.ac.id

Abstract

The rise in the use of Instagram has finally made Instagram a personal branding tool. So in this case, it becomes a new phenomenon where the use of Instagram social media is no longer only used as a medium of communication and sharing visual works, but rather use of Instagram as a more effective personal branding media. Like Sekar Fathiya who also does personal branding through his account @sekarfathiya on Instagram as a professional model. The purpose of this study is to find out how Sekar Fathiya builds personal branding as a professional hijab model on Instagram. This type of case study research was chosen to understand a model's branding practice in detail and detail. By using a qualitative descriptive approach. The informant selection technique in this study used a purposive sampling technique. In collecting data in research using observation, documentation, and interviews. The results in this study Sekar Fathiya carried out his branding as it was, whereas in this study there was a harmony between what he displayed on his Instagram account with his personal life. Overall, of the eight personal branding concepts (The Eight Laws of Personal Branding) Sekar Fathiya fulfills the characteristics of the 3 components of a personal brand and carries out the strategies in Impression Management, namely Ingratiation and Intimidation. Keywords: Personal Branding, Instagram, Model

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Personal Branding, Instagram, Model
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User: 1151700184 Noer Mala Febilla Sari
Date Deposited: 17 Nov 2022 06:49
Last Modified: 17 Nov 2022 06:49
URI: http://repository.untag-sby.ac.id/id/eprint/17349

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