Pengaruh Konten Instagram @campaign_id terhadap Minat Melakukan Aksi Sosial pada Followers (Studi pada Followers Instagram @campaign_id) (The Influence of @campaign_id Instagram Content on Interest in Taking Social Actions on Followers (Study on Instagram Followers @campaign_id))

Anggarini, Lutfi Bunga (2022) Pengaruh Konten Instagram @campaign_id terhadap Minat Melakukan Aksi Sosial pada Followers (Studi pada Followers Instagram @campaign_id) (The Influence of @campaign_id Instagram Content on Interest in Taking Social Actions on Followers (Study on Instagram Followers @campaign_id)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Stimulus Response (SR) is a theory that explains how mass media can have a direct effect on audiences so that they are able to make audiences act the way the media wants them to. The stimulus is referred to as the message to be conveyed, while the response is the effect or change in attitude that occurs in the audience after responding to the message. This is in accordance with what is done by the Instagram account @campaign_id. As a mass media, @campaign_id regularly shares content in the form of information and persuasive messages to invite the public to take part in social actions in the media. This study aims to determine whether there is an influence of content shared by mass media on public interest in taking social action. This study uses 100 respondents with the criteria for followers of Instagram @campaign_id. The object of this research is the content of Instagram @campaign_id. The type of research used is descriptive quantitative research. Based on the results of the study, it was shown that the hypothesis F test of this study was simultaneously accepted, that there was a significant effect of @campaign_id's Instagram content on the interest in taking social action. Meanwhile, the results of the hypothesis based on the T test stated that there was a positive influence between @campaign_id's Instagram content and interest in social action. In the coefficient of determination test with a significance value of five percent, the effect of Instagram content on interest in social action is relatively low. Keywords: Social Media, Instagram, Interest in Social Action

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kata Kunci: Media Sosial, Instagram, Minat Melakukan Aksi Sosial
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1151800289 Lutfi Bunga Anggarini
Date Deposited:	10 Nov 2022 03:24
Last Modified:	10 Nov 2022 03:24
URI:	http://repository.untag-sby.ac.id/id/eprint/17299

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