Saputri, Shintia Dwi (2022) Strategi Komunikasi Interpersonal Sells Cinema Innovator dalam Mendapatkan Mitra (Sells Cinema Innovator Interpersonal Communication Strategy in Getting Partners). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Cinema Innovator is a business engaged in the creative industry, in filmmaking and educational consultants who put themselves as partners in shaping student creativity. Cinema Innovator product itself is as a consultant in making short videos or commonly called Cinematography. Cinema innovator has been trusted by 54 private schools in Surabaya. With this makes cinema Innovator growing therefore a good communication strategy from the cinema Innovator team in offering products to consumers is very necessary. By using face-to-face direct communication the cinema Innovator team must have the appeal as a communicator and not all communicators have the same appeal. Based on these problems, researchers are interested in conducting research on how Interpersonal communication strategy Sells Cinema Innovator in getting partners. The focus of this study is how the application of Interpersonal strategy Sells Cinema Innovator in getting partners. This study uses a method with a qualitative descriptive approach. Researchers collect data with interviews, observations, and documentation. The speakers in this research are Cinema Innovator team ranging from Cinema Innovator manager, Cinema Innovator teacher, and head of extracurricular from partner schools. Based on the data and analysis that has been done, the results obtained that the interaction between the team of cinema Innovator with partner schools using interpersonal communication that is done directly. Initially, the cinema Innovator team greeted consumers in a friendly manner, then reduced uncertainty by asking and listening to complaints directly from consumers as a friend and then analyzing the complaints to select the right product to be offered to consumers as a solution of course by persuasive consumers. Keywords: personal selling, Cinema Innovator, communication strategy
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | personal selling, Cinema Innovator, strategi komunikasi |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151800033 Shintia Dwi Saputri |
Date Deposited: | 11 Nov 2022 02:47 |
Last Modified: | 11 Nov 2022 02:47 |
URI: | http://repository.untag-sby.ac.id/id/eprint/17114 |
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