The Influence Of Store Atmosphere, Brand Image and Quality Service To Repurchasing Interest With Satisfaction Consumer As Intervening Variable (Case Study On Elizabeth Mojokerto Bag Store Consumers)

Ulumiyah, Faizatul (2020) The Influence Of Store Atmosphere, Brand Image and Quality Service To Repurchasing Interest With Satisfaction Consumer As Intervening Variable (Case Study On Elizabeth Mojokerto Bag Store Consumers). Undergraduate thesis, Untag 1945 Surabaya.

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Abstract

Fashion industry in Indonesia is growing rapidly. Fashion shop or fashion industries continued to expand by opening more new outlets. Purpose of this study are to determine the influence of Store Atmosphere, Brand Image and Service Quality Toward Repurchase Interest with Customer Satisfaction as an intervening variable at Toko Tas Elizabeth Mojokerto. This study was analyzed by using a Partial Least Square (PLS) with SmartPLS. The data population was all Elizabeth’s consumer. Than data sample was chosen by accidental sampling. In collecting the data, the study analyzed primary data generated from the distribution of questionnaires from 110 respondents that consumers who buy the product at Toko Tas Elizabeth Mojokerto. This research has conducted on November 2019. The analysis showed that : (1) Store atmosphere has positive influence on customer satisfaction. (2) Store atmosphere has positive influence on repurchase interest. (3) Brand image has a positive but not significant relationship to consumer satisfaction. (4) Brand image has a positive influence on repurchase interest. (5) Service quality has a positive influence on consumer satisfaction. (6) Service quality has a positive influence on repurchase interest. (7) Consumer satisfaction has a positive influence on repurchase interest.

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