Analisis Pengaruh Kualitas Produk Promosi Dan Citra Merek Perhiasan Emas Ubs Terhadap Kepuasan Konsumen Pada Toko Wahyu Redjo Di Surabaya (Analysis Of The Influence Of The Quality Of Promotional Products And Ubs Gold Jewelry Brand Image Towards Customer Satisfaction At The Wahyu Redjo Store In Surabaya)

Astuti, Yuliana Dwi (2017) Analisis Pengaruh Kualitas Produk Promosi Dan Citra Merek Perhiasan Emas Ubs Terhadap Kepuasan Konsumen Pada Toko Wahyu Redjo Di Surabaya (Analysis Of The Influence Of The Quality Of Promotional Products And Ubs Gold Jewelry Brand Image Towards Customer Satisfaction At The Wahyu Redjo Store In Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

In this era of globalization, apart from property, gold jewelery investment is also experiencing an increasing development, because apart from being safer, it also has less risk. so many gold manufacturers are competing to get a turnover through shops spread throughout Indonesia. Wahyu Redjo Gold Shop Surabaya is one of the big shops engaged in gold jewelry, this shop is always crowded compared to other gold shops in the Surabaya area. The research objective is to analyze product quality, promotion and brand image of UBS gold jewelry on consumer satisfaction at the Wahyu Redjo store in Surabaya. This research method is included in the cross sectional method, by collecting data using a questionnaire and the answers using a Likert scale. The way of taking the sample using purposive sampling with a sample of 40 respondents with the analysis tool used is multiple linear regression, with the t test tool and the coefficient of partial determination. The results of the study using the SPSS program obtained product quality tcount of 3,604, promotion tcount of 2,084 and brand image tcount of 2,788 and t table of 2.0821 where the three variables tcount> ttable and significance value Keywords: Product Quality, Promotion, Brand Image And Consumer Satisfaction

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Product Quality, Promotion, Brand Image And Consumer Satisfaction
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 145539 dian andi lesmana
Date Deposited: 12 May 2022 02:21
Last Modified: 24 Jun 2022 02:20
URI: http://repository.untag-sby.ac.id/id/eprint/15677

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