Style of Language in "Glico" and "Tohato" Snack Food Advertising Products

Mustika, Laras Dian (2022) Style of Language in "Glico" and "Tohato" Snack Food Advertising Products. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study examines the style of language in snack advertisements from Glico and Tohato. This study aims to identify and describe the types of language style in snack advertisement sentences from Glico and Tohato. The method used in this study uses a qualitative descriptive method with a semantic approach. Methods of data collection using the method of observing and taking notes. The theory used to analyze is Seto Kenichi's style theory. The results of this study are the language style found in snack advertisements from Glico and Tohato. In this study, there are 8 types of language style in snack advertisements from Glico and Tohato. Based on the amount of data found 1 metaphorical language style, 4 personification language style, 16 synesthesia language style, 2 synecdoc style language, 4 hyperbole language style, 1 rhetorical question style, 1 repetition language style, and 1 antithesis language style.

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