Analysis ofInformation Technology Demand During the Pandemic at THR Mall Surabaya City

Fauzi, Ghulam Miftahul (2021) Analysis ofInformation Technology Demand During the Pandemic at THR Mall Surabaya City. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to find out how much influence consumer behavior and price have on the demand for information technology in the form of laptops while online due to the pandemic to consumers of information technology equipment at THR Mall Surabaya City. In this study using primary data, namely by distributing questionnaires obtained from consumer respondents at THR MALL Surabaya. The type of research used is descriptive research method with a quantitative approach. The analysis technique used in this study uses multiple regression analysis. For data processing used SPSS 22 software. Based on the results of multiple linear regression analysis obtained, the consumer behavior variable has a positive effect with a coefficient value of 0.361 and a sig value of 0.005 <0.05, the price variable has a positive effect with a coefficient value of 0.433 and a sig value of 0.003 F table 4.038 and the value of sig. 0.000 <0.05, which means that the variables of consumer behavior and prices simultaneously affect demand. With this it can be concluded that all hypotheses are accepted where consumer behavior and prices affect the demand for information technology in the form of laptops. Keywords: Information Technology, Consumer Behavior, Price, and Demand

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Information Technology, Consumer Behavior, Price, and Demand
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Pembangunan
Depositing User: 1231700092 Ghulam Miftahul Fauzi
Date Deposited: 01 Apr 2022 10:36
Last Modified: 30 May 2022 02:24
URI: http://repository.untag-sby.ac.id/id/eprint/14943

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