Devitri, Nadila Yulianita (2021) Analisis Komparasi Store Atmosphere, Lokasi Store dan Layanan Terhadap Keputusan Pembelian di Eiger Adventure Flagship Store Merr dan Arei Adventure Manyar Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK.pdf Download (2MB) |
|
Text
BAB I.pdf Download (383kB) |
|
Text
BAB II.pdf Download (405kB) |
|
Text
BAB III.pdf Restricted to Repository staff only Download (533kB) | Request a copy |
|
Text
BAB IV.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
|
Text
BAB V.pdf Download (298kB) |
|
Text
LAMPIRAN.pdf Download (436kB) |
|
Text
JURNAL.pdf Download (786kB) |
|
Text
JURNAL TURNITIN.pdf Download (2MB) |
![[img]](http://repository.untag-sby.ac.id/14631/10/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/11/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/12/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/13/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/20/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/23/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/24/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/28/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/29/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/31/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/33/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/42/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/46/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/47/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/49/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/59/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/61/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/70/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/72/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/14631/85/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
ABSTRAK Penelitian ini bertujuan untuk mengetahui profil konsumen Eiger Adventure Flagship Store Merr Surabaya dan Rei Adventure Manyar, selain itu untuk mengetahui apakah terdapat perbedaan variabel store atmosphere, lokasi store dan layanan terhadap keputusan pembeliandi Eiger Adventure Flagship Store Merr Surabaya dan Rei Adventure Manyar. Penelitin ini menggunakan metode kuantitatif. Teknik pengambilan sampel dalam penelitian ini adalah semua konsumen yang pernah berkunjung dan berbelanja di Eiger Adventure Flagship Store Merr Surabaya dan Rei Adventure Manyar. Jumlah sampel sebanyak 96 responden. Teknik pengumpulan data menggunakan angket yang telah di Uji menggunakan Uji Validitas dan Uji Reliabilitas. Teknik Analisis Data dalam penelitian ini Uji Independent Sample t-Test. Hasil penelitian ini menunjukkan bahwa : (1) masyarakat yang menggunakan produk Eiger dan Arei dilihat dari jenis kelamin, terdapat 61 responden (63,5%) berjenis kelamin laki-laki dan jenis kelamin perempuan terdapat 35 responden (36,5%), mayoritas sebagai mahasiswa dan mayoritas \ penghasilan 2.000.000 – 3.500.000. (2)variabel independent store atmosphere , lokasi store dan layanan memiliki perbedaan terhadap variable dependent keputusan pembelian. Kata Kunci : Store atmosphere, Lokasi store, Layanan, Keputusan Pembelian. ABSTRACT This study aims to determine the consumer profile of the Eiger Adventure Flagship Store Merr Surabaya and Rei Adventure Manyar, in addition to knowing whether there are differences in the store atmosphere, store location and service variables on purchasing decisions at the Eiger Adventure Flagship Store Merr Surabaya and Rei Adventure Manyar. This research uses quantitative methods. The sampling technique in this study was all consumers who had visited and shopped at EigerAdventure Flagship Store Merr Surabaya and Rei Adventure Manyar. The total samples in this study are 96 respondents. The data collection technique uses a questionnaire that has been tested using the Validity Test and Reliability Test. The data analysis technique in this study was the Independent Sample t-Test. The results of this study indicate that: (1) people who use Eiger and Arei products in terms of gender, there are 61 respondents (63.5%) male and female there are 35 respondents (36.5%), the majority as a student and the majority of \ income 2,000,000 – 3,500,000. (2) the independent variable store atmosphere, store location and service have differences on the dependent variable purchasing decisions. Keyword: Store atmosphere, Store Location, Services, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Store atmosphere, Lokasi store, Layanan, Keputusan Pembelian |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121600064 Nadila Yulianita Devitri |
| Date Deposited: | 23 May 2022 06:15 |
| Last Modified: | 23 May 2022 06:15 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/14631 |
Actions (login required)
 |
View Item |
